An insurance company writing about marketing tips for limo companies? A bit strange, but beyond being an insurance company, we’re also your biggest cheerleader. We want your company to not just succeed but THRIVE!
We know that there are many moving pieces when starting a limousine transport service, so we present to you three marketing tips to help put more money in your pocket.
1. E-Commerce for Limo Companies
Our first marketing tip: Make it as easy as possible for your customers to book online. For limousine companies, an e-commerce platform can do a lot of the heavy lifting. Not to be confused with management software, an e-commerce platform can take care of online scheduling, rescheduling, review aggregation, communication consolidation, and more.
While there are many platforms, we recommend using a service like GoSite. GoSite is an all-in-one platform that allows you to sell service-based items online, manage reviews, and coordinate scheduling, ultimately landing more money in your pocket.
The company offers a block-based web builder that you can use to create a website in minutes. Once you’re up and running, you can add services. For example, you can add one service for each vehicle in your fleet: one for your sedans, stretch limos, sprinters, or specialty cars like a Phantom or Ghost.
You can then control the schedule of each vehicle by accepting online appointments or adding manual appointments. You can even create a service that allows customers to book by the hour.
From there, GoSite will handle it all: online bookings, appointment reminders, appointment change requests, review requests, and even creating a customer database that you can target with future promotions. As mentioned, you still have control over your schedule. You can add manual appointments or sync with your Google calendar to ensure that everyone and every vehicle is on the right page.
You can read eCommerce Hawk’s GoSite review here. The team at eCommerce Hawk was kind enough to help us understand which eCommerce platform would work well for limo companies.
2. Google Advertising
Our second marketing tip is to take advantage of online advertising. When done correctly, a small investment can yield significant results. Marlin SEM has an excellent article on how to market limousine services using Google. The article talks about finding the right keywords, making sure you use location-based targeting, and the ins and outs of writing an effective sales copy using incentives and call to actions.
Our advice?
- Define your business goal before creating the ad.
- Create a unique landing page that ensures that clicks convert.
- Measure, measure, measure. Don’t just create one ad and hope it sticks, try a couple variations and see which one performs the best.
3. Ask for Reviews
Our final marketing tip? Local SEO.
You’ve probably heard of the concept of “SEO.” SEO is important, but for local companies, local SEO is even more important. One of the best things you can do for local SEO is to create a My Business page on Google and capture reviews.
There are review aggregation tools, like Moz Local, that you can use to make this process easier. The tool will keep your information up-to-date across multiple platforms, help optimize your online profiles, and of course, offer review management.
Using Moz Local, you can read and respond to reviews from multiple sites. This is one of the most crucial marketing tips as getting reviews is important but responding is just as important, if not more so. Responding shows potential customers that you are engaged and gives you a chance to show your professionalism and care. The website business.com has excellent tips on why you should respond to all reviews, both positive and negative as well as tips on how to respond.
With a few solid marketing tips under your belt, you’re well on the way to business success.